Our Story

Our story started back in 2016, on a family trip to Milan. We were wandering through the city, checking out all the amazing watches, and one thing kept popping into our heads: why are the good ones always so expensive?

Fast-forward a few years, and that simple question turned into something bigger. In 2020, we decided to create our own watch brand—one that focused on real people, real moments, and real value.

For us, watches are more than accessories. They’re reminders of the moments we share, the people we love, and the time we never get back. That’s why we built our brand around three things:

Minimalism — clean, simple designs that look good with anything.
Quality — pieces made to last, not to be replaced every year.
Fair pricing — because high style doesn’t need high mark-ups.

When you buy a watch from us, you’re getting it straight from the source. No middlemen, no inflated retail prices, no huge ad budgets—just a solid watch at a fair price.

Thanks for being here. We’re excited to be part of your everyday moments—and the special ones too.

Most valuable things in life, its TIME’

We began studying how we could design and make our own watches. In the following months all this became passion!

A common passion.
When you want something too much, it becomes passion, the passion becomes energy that unlocks the mind and overcomes all obstacles to achieve it!

In the next few months while we got in touch with some of the best watch manufacturers

We focus on 3 things

AV Watches offer beauty with a solid heart. The art of simplicity!

I’ve never liked to overpay for a Brand. I support quality at the right price.

So will AV. When buying an AV watch you buy directly from us. Without intermediaries, without resellers, without stores and huge funds for advertising and branding. You pay what you buy without extra unnecessary costs. From the source directly to you. Internationalization.